Need help designing a kettlebell routine

I just received my Russian Kettlebell Challenge video and have watched it twice already, but being a beginner I don't have a clue on how to proceed as far as a program or routine is concerned. (Although I have read a few posts about using ladders and that sounds like a good idea.) Also, I will probably use dumbbells at least for the time being.

My goals are to increase my pullups (at 10, goal is 20+) and decrese my 3 mile run time (at 22:30, goal sub-20). I also have a very variable training times available… some weeks every day, and other weeks only the weekend.

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